The Affiliate Network And Marketing
Affiliate Marketing Turns 20: Myths, Milestones & Momentum
Apr 18, 2014 at 9:25am ET by Liane Dietrich
marketingland.com It was the year Forrest Gump sorted through a box of chocolates, the only strike happening in Major League Baseball was between the players and management, and Sheryl Crow declared, “All I wanna do is have some fun.” 1994 was also the year...
Ten Bold Predictions For Affiliate Marketing in 2014
Dec 27, 2013 at 9:15am ET by Liane Dietrich
When it comes to affiliate marketing, 2013 was quite an interesting year. Some of the biggest milestones included arecord-breaking e-commerce holiday season, double-digit network growth, and the closing of the Google Affiliate Network. And let’s not forget about “Cookiegate,” which was sparked when Mozilla announced plans for its Firefox browser to block certain cookies.
Affiliate Marketing Trends For 2013
Dec 28, 2012 at 8:00am ET by Scott Allan
Earlier this year, Forrester estimated the affiliate marketing industry would grow to $4.5 billion by 2016. The key drivers for this growth are expected to be the affiliate channel’s ability to produce new-to-file customers, generate incremental customer acquisition, and attract consumers who spend more than the average online shopper.
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What is Affiliate Marketing??
Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. This type of marketing is based on three improtant key componets: One the advertiser (or a company that is selling a product or service), two the publisher (the individual or company that uses links, banners, and other forms of marketing to promote the companies products or services) and three the consumer (or the one who actually sees the ad and then makes an action either by clicking a link or by submitting their information via a form, this in return takes them from the publisher’s website to the advertiser’s to complete the action). The advertiser pays the publisher a comission for capturing the consumers and leading them to their products and services. Here is a detailed diagram that illustrates the process of Affiliate Marketing provided by Sugarrae.com.
